EASY TO READ, HARD TO FORGET

A tightly edited peek behind the curtain—observations, discoveries, and insight from the world of branding and design.

Creating a Brand Requires Strategy
Studebaker Design Co. Studebaker Design Co.

Creating a Brand Requires Strategy

Your brand isn't just a pretty logo—it's your secret sauce in action.

Successful brands don't happen by accident. They're intentional experiences that turn your core ingredients—product, purpose, people, and place—into a personality people can't forget. Ready to connect the dots? Discover how strategic branding transforms scattered pieces into a cohesive system that builds trust, drives recognition, and makes your business irresistibly memorable.

Read how to align your strategy and make everything look as good as it feels →

Read More
Why the Future Needs More Pen and Paper
Studebaker Design Co. Studebaker Design Co.

Why the Future Needs More Pen and Paper

We're not machines. And maybe it's time we stopped trying to be.

This is the year of analogue—of wrist watches that just tell time, sketchbooks that can't talk back, and ideas that show up in the shower instead of on screens.

Our best solutions don't come from optimization. They come from the messy, meandering process of being human. From putting pen to paper, walking just to think, and trusting the process even when it leads us wrong first.

So—how do you human?

Read More
Branding Turns Problems Into Possibilities
Studebaker Design Co. Studebaker Design Co.

Branding Turns Problems Into Possibilities

A stuck brand doesn't mean a failed brand.

One client came to us ready to pivot—and left with a strategy, visuals, and voice that actually matched their ambition.

With brand strategy and design, even your messiest business problem can become a “cool” one to solve.

Read More