Don’t be the Designer, Be the Genius

It is tempting to manage and touch every corner of our businesses.

As founders who run a creative agency, we've learned this the hard way: wearing the 'designer' hat for your own business is one we don't recommend. Even as creatives ourselves, we see the value in handing it off to pros.

You're too close and you’re meant to be using your genius elsewhere.

You had the idea to start the business. Let the creative build onto your ideas to create a brand identity.

You had the genius to promote a product. Let the creative understand the value of what’s being shared and transform it into an ad.

You created a space for people to gather in. Let the creative focus on what the menu design needs to be in order to compliment the experience.

While you’re delegating to a person who knows what color theories to reference, what font details and type setting to apply, and what grid systems to use with the overall layout, you can be managing the next best menu item, event, or investment to scale.

Save time by handing off to a professional who notices the design details in everything they see and create.

Leverage somebody understanding what you’re asking for and what the customer needs in order to value what you’re sharing.

Build systems backed by trained professionals who know the rules and when to break them.

Don’t be the designer.

Be the genius who builds on the idea designers want to support showing off.