Finding Clarity at Kick-off
Some of my favorite comments from clients include: "I have so much clarity after answering your creative brief."
That's the sweet spot I'm aiming for every time.
Our Creative Brief at SDC is as much for our clients as it is for us. But it only works if you have real intent behind what you're doing. My job is organizing everything you already know into clear categories and actionable direction. It’s the ideas coming to you late at night and giving you the courage to do things differently. It’s understanding who you’re serving and what their needs are, leading you to have something to share.
Together, we have an opportunity to make these concepts stronger and to build on top of it. The foundation is built by you, from the beginning. Design is a means to presenting it.
We ask questions like:
What's your origin story?
Who are your competitors?
What other brands, products, or services do your customers invest in?
What are the non-negotiable values of your company?
These aren't random questions. Each one helps us pull out details worth communicating—both visually and verbally—within your brand.
Some insights stand beautifully on their own, like a compelling founding story. Others, like your core values, get woven into almost everything we create, supporting the message. Understanding both your market position and your customers allows us to make intentional decisions: when your brand should fit in, and when it should boldly stand out.
Not only do we–designers and strategists–need to understand your vision, your customers do too. If you don't know who your business is for and the value it’s offering, your customers won't know either. Without that clarity, there's no attraction. No connection. No guidance for the countless decisions you'll make as you grow.
But with it? That's when the magic happens.
What was an idea catapulting your business forward? Message us and share something that’s carried your business forward. Alternatively, tell us something you’re looking for more clarity on with your brand.
